PHI-losophy ratio explained with butterfly


“Wherever there is number, there is beauty.”
– Proclus

In Ancient Greece, it was discovered that when a line is divided into two parts in a ratio of 1:1.618, it creates an appealing proportion creating an appreciative sense of beauty through harmony and proportion.

This ratio was named the Golden Ratio, the Divine Proportion or PHI, after Phidias, a Greek sculptor and mathematician who used this ratio while designing his sculptures. This concept has since been adapted by Master Artists like Leonardo DaVinci and Michelangelo.

The Golden ration appears around us in our daily lives, in the form of nature, animals and science and even in our aesthetic views.

The fascination with the golden ratio continues with human beauty, as our brains are seemingly hard-wired to prefer objects and images that adhere to the rules of the Golden Ratio and we tend to judge beauty by facial symmetry and proportion.

But Nature has a way to balance the perfect with beautiful imperfections, creating new unique and individualistic definitions of Beauty. It is this balance that provides us with grounds to help us bring you closer to Natural Beauty without completely changing your appearance. This is our PHI-Losophy.